On Tuesday, May 21, the HonorHealth Cardiovascular Center of Excellence brand name and HonorHealth wholly-owned sub-specialty practices will be renamed to HonorHealth Heart Care. 

As you know, HonorHealth offers the most comprehensive network for cardiovascular services across the Valley because of our extraordinary team members and physicians. As an organization, we remain committed to expanding and growing the volume for our leading-edge programs.

Last year, we conducted extensive market research and completed a competitive analysis that identified opportunities to strengthen awareness for our cardiovascular programs and services across the Valley. A simple, concise and recognizable name will help us get there.

The new HonorHealth Heart Care name will:

• Strengthen brand recognition for our sub-specialties.
• Enable consumers and referring physicians to recognize the connectivity of multiple specialties that make up the service line.
• Create a more unified heart care brand.

This transition will take time to implement, but it will not impact any aspects of patient care. You’ll notice new signage at all HonorHealth locations, updated lab coats and promotional products, changes on HonorHealth.com and in all future marketing initiatives and communications.

The rebranding to this new name, HonorHealth Heart Care, will be completed by the end of the year. Patient communications will begin in Q2.

Please refer to these FAQ/talking points for answers to common questions. Contact Monica Baugh at [email protected] with any additional questions.